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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Productive Innovation
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running... -
Building a Culture of Experimentation
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
Planned Opportunism
Strategy & Execution Magazine Article"Planned opportunism" is the author's term for responding to an unpredictable future by paying attention to weak signals--early evidence of emerging trends... -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
Coaching for Change
Leadership & Managing People Magazine ArticleWhether you're a boss, a colleague, or a friend, you can help the people around you make important life-enhancing changes. But the way to do that isn't... -
Have NBC and Fox Forgotten Enough to Disrupt?
Innovation & Leadership Digital ArticleMy last post argued that disruption in online video was likely to come from someone outside the industry. Yet, consummate industry insiders NBC Universal... -
When Your Business Model Is in Trouble
Strategy & Execution Magazine ArticleWith product life cycles growing ever shorter and competition cropping up in unexpected places, nearly every industry is facing disruption. How can you... -
Bring Your Breakthrough Ideas to Life
Innovation & Entrepreneurship Magazine ArticleDigital advances in the past two decades have enabled more people than ever before to express creative intelligence. Yet apart from the transformation... -
The New-Market Conundrum
Innovation & Entrepreneurship Magazine ArticleBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the... -
How to Get Real Buy-In
You don't need everything to be perfect before you try out an innovation. Getting feedback early and often can lead to a big result. -
Better Service, Faster: A Design Thinking Case Study
Experimentation Digital ArticleIt involves a Winnebago. -
The Characteristics of Enduring Innovation
To innovate repeatedly, your company may need to cannibalize previous innovations. That can spark resistance from employees. To combat such resistance,... -
Lean Service Machine
Technology & Operations Magazine ArticleJefferson Pilot Financial (JPF), a life insurance and annuities firm, was looking for new ways to grow. Its top managers recognized that JPF needed to...
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Fate of the Vasa
Technology & Operations Case Study8.95View Details In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the... -
Hypothesis-Driven Experimentation
Technology & Operations Case Study8.95View Details When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products... -
Design Thinking and Innovation at Apple
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Systems Infrastructure at Google (A)
Strategy & Execution Case Study6.95View Details This case describes how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses... -
Ten Rules for Strategic Innovators: From Idea to Execution
Strategy & Execution Book32.00View Details Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries... -
Design Thinking in Action (A): South Western Railway
Management Case Study8.95View Details with a description of three concepts it inspired and an invitation to design a set of experiments to test the concepts' desirability, feasibility, and... -
IDEO Product Development
Technology & Operations Case Study14.00View Details Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping... -
Systems Infrastructure at Google (B)
Strategy & Execution Case Study5.00View Details This case is a thick description of how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization.... -
Artea: Designing Targeting Strategies
Sales & Marketing Case Study8.95View Details This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible... -
To Understand Consumer Behavior, Think Like a Marketplace Scientist
Sales & Marketing Case Study8.95View Details This technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation... -
Banishing Performance Ratings at iQmetrix
Organizational Development Case Study8.95View Details In 2018, Software development corporation iQmetrix Software Development Corp. (iQmetrix), headquartered in Vancouver, Canada, had experienced exponential... -
A Scientific Approach to Creating a New Business: MiMoto
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study8.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Agile: The Insights You Need from Harvard Business Review
More than a buzzword, agile is a powerful business tool for all. To the uninitiated, agile is a software development and project management process involving... -
Experimentation Works: The Surprising Power of Business Experiments
32.00View Details Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing... -
"Kickboxing" at Adobe Systems
Innovation & Entrepreneurship Case Study8.95View Details The world leader in software for creating and editing media identifies some gaps in its ability to create new kinds of software and appeal to emerging... -
Commonwealth Bank of Australia: Unbanklike Experimentation
Technology & Operations Case Study8.95View Details In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial... -
Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
Management Case Study5.00View Details This abridged case, the third in a series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), describes two waves of... -
AmazonFresh: Rekindling the Online Grocery Market
Strategy & Execution Case Study8.95View Details More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of...
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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Productive Innovation
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running... -
Building a Culture of Experimentation
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
Fate of the Vasa
Technology & Operations Case Study8.95View Details In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the... -
Planned Opportunism
Strategy & Execution Magazine Article"Planned opportunism" is the author's term for responding to an unpredictable future by paying attention to weak signals--early evidence of emerging trends...