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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
How AI Is Helping Companies Redesign Processes
Technology & Operations Digital ArticleCompanies like Shell and DBS Bank are using it to change how their work gets done. -
Design Thinking
Innovation HBR BestsellerThinking like a designer can transform the way you develop products, services, processes—and even strategy. -
The Future of (Steve) Jobs: The Appatar
Innovation Digital ArticleWhat multi-billion dollar techno-baby might be birthed if James Cameron and Steve Jobs had a passionate collaborative affair? No, not a “Titanic Tablet.” But how about an “Appatar”? Sometime in the next two years, appatars will emerge as perhaps the most innovative, and productive, way for people to get value from The Cloud. I’m not […] -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
The Right Way to Lead Design Thinking
Leadership & Managing People Magazine ArticleThe authors studied almost two dozen major design-thinking projects within large private- and public-sector organizations in five countries and found... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
Making Mass Customization Work
Innovation Magazine ArticleContinuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […] -
For Any Product to be Successful, Empathy Is Key
Innovation & Leadership Digital ArticleYou can't actually feel what your customers feel, but you have to try. -
Learning from How Designers Think and Work
Design thinking Digital ArticleWhen I was in business school, Stanford’s d.school was just a glimmer of a thing living in a trailer across campus, barely known to most of us business students. Five years later, there is much discussion in the business world about design’s evolution from producing of objects to producing a broad framework for ideas and […] -
Getting Started with Disruptive Business Design
Disruptive innovation Digital ArticleOliver Yeh, a first-year Mechanical Engineering student at MIT, just successfully designed, launched and retrieved a camera 17.5 miles into the atmosphere and took 4,000 photos — at a cost of just $150.00! That’s probably less money than he will spend on his celebratory dinner. Not only is this story inspirational to someone like me, […] -
Launch Your Next Idea Before It's Ready
Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product. -
When Creating Visualizations, Question Everything
Design thinking Digital ArticleSure, it can messy. But this Open Web workflow will test your assumptions and give you better results. -
Better Service, Faster: A Design Thinking Case Study
Experimentation Digital ArticleIt involves a Winnebago. -
So You Want to Build an Internet of Things Business
Design thinking Digital ArticleYou have three big challenges. You must manage them all well. -
What's Stopping You from Reinventing Your Career?
Leadership & Managing People Digital ArticleFour traps that hold leaders back. -
Life’s Work: An Interview with Marc Newson
Design thinking Magazine ArticleTrevor Ray Hart Marc Newson studied jewelry making in his native Australia but went on to design products for some of the biggest companies in the world. Think Qantas A380 interiors, Riva boats, and Dom Pérignon bottles. A committed nomad, he’s now working part-time at Apple, where his friend Jony Ive will be his boss. […] -
Putting Customers in the “Wish Mode”
Customer experience Magazine ArticleDon’t settle for just making your product better. Let your customers make it great. -
Why a Good Cup Holder is Hard to Find
Design thinking Digital ArticleOne of the most complex, but fascinating, aspects of business is trying to figure out which combinations of attributes or features will appeal to which customer segments. It is far easier to go wrong than it is to get it right. The first cardinal sin, in my book, is commonplace demographic segmentation. You know, the […] -
Starbucks’ New Logo: A Welcome Refresh
Brand management Digital ArticleWith the cropping of its logo, Starbucks has elected to join the limited fraternity of nameless entities — meaning it’s now positioned to rely on a symbol-based logo without any text to serve as training wheels. In doing so, it has freed itself from some limiting baggage No one is saying that this mark will […]
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Lessons on Customer Engagement from Fan Controlled Football
Innovation Digital ArticleThe esports venture uses blockchain to let fans call the shots in real time. -
How AI Is Helping Companies Redesign Processes
AI and machine learning Digital ArticleCompanies like Shell and DBS Bank are using it to change how their work gets done. -
Why Conflict Can Be Good for Innovation
When the team at Pfizer tasked with running Covid-19 vaccine trials had to make decisions under pressure, they took steps to get comfortable with conflict-and... -
When to Use Data to Make Decisions
Decisions based on data tend to have the best results. Learn what types of decisions lend themselves to data-driven analysis. -
One Key to Resolving Conflict: Open Mindedness
You can't resolve a conflict if you think your point of view is the only one. By opening your mind to others' ideas, you can turn disagreements into learning... -
Help Your Team Learn from Decisions
Is decision making broken in your organization? When you encourage your team to focus on learning about the impact of your decision, not on proving its... -
Innovating in Uncertain Times: Lessons from 2022
AI and machine learning Digital ArticlePlus strategies for driving transformative growth in 2023. -
What’s Stopping You from Reinventing Your Career?
Career transitions Digital ArticleFour traps that hold leaders back. -
How LinkedIn Redesigned Its HQ for Hybrid Work
Design thinking Digital ArticleThree lessons to create an office people want to work in. -
Using Fiction to Find Your Strategy
Strategy Digital ArticleImmersing yourself in possible futures allows you to be creative and open to unexpected possibilities. -
How Augmented Reality Can — and Can’t — Help Your Brand
Technology and analytics Digital ArticleIs it worth the investment? -
IDEO’s CEO, Sandy Speicher, Asks: What Is an Office Even For Now?
Business and society Digital ArticleGive people a reason—not a regulation—to come in to the office. -
Using Design Thinking to Improve Worker Safety in Manufacturing
Workplace health and safety Digital ArticleOne firm in India wanted to understand what leads workers to make unsafe choices, and why unsafe conditions go unreported. -
How to Really Use a Whiteboard (Demo Included)
Under that humble exterior lies a powerful design tool. Here's how to unlock it. -
Do Your Digital Design Choices Take Advantage of Customers?
Government policy and regulation Digital ArticleOptions that manipulate consumers into spending more can also hurt you in the long run. - SPONSOR CONTENT FROM SIEMENS
How Data Can Help Optimize a Product’s Ecological Footprint
Innovation Sponsor ContentSponsor content from Siemens. -
To Build More-Inclusive Technology, Change Your Design Process
Business and society Digital ArticleLessons from Microsoft, Airbnb, and Oracle. -
5 Lessons from Penn Medicine’s Crisis Response
Design thinking Digital ArticleFive crucial takeaways. -
What Will the Retail Experience of the Future Look Like?
Design thinking Digital ArticlePhysical spaces will look and feel vastly different post-Covid.
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Design Thinking and Innovation at Apple
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Design Thinking in Action (A): South Western Railway
Management Case Study8.95View Details with a description of three concepts it inspired and an invitation to design a set of experiments to test the concepts' desirability, feasibility, and... -
Eico: Designed in China
Leadership & Managing People Case Study8.95View Details How can an organization help its employees' creativity thrive? When Rokey Zhang and Ricky Xu founded Eico in 2004, no one could predict the scale of China's... -
AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey
Management Case Study8.95View Details He increased the sales of products such as Pulmicort RespulesTM after their patents expired, generating significant social benefits by making medical... -
Climeworks (A): A Visionary Business to Help Stop Climate Change
Strategy & Execution Case Study8.95View Details Christoph Gebald and Jan Wurzbacher founded Zurich-based start-up Climeworks in 2009 based on technology they had developed, which they claimed would... -
Greenturn Idea Factory: Servitization Strategy
Strategy & Execution Case Study8.95View Details Greenturn Idea Factory (GIF) was a start-up based in Kerala, India, that manufactured and marketed green energy products. Greeniee, a wireless device... -
Savemom: The Smart Wearable Solution for Maternal Health Care
Management Case Study8.95View Details In January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs... -
IDEO: Human-Centered Service Design
Leadership & Managing People Case Study8.95View Details The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers... -
FIELD 2: Situation Analysis
Sales & Marketing Case Study8.95View Details In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms... -
Hannah Beachler: Worldbuilding in Wakanda
Management Case Study8.95View Details Hannah Beachler combines a collection of diverse interests and experiences as she pursues a career as a Production Designer in Hollywood. Collaborations... -
HBR's 10 Must Reads 2018 + HBR IdeaCast Audio Interviews
A year's worth of management wisdom--to read and hear. In this enhanced edition of "HBR's 10 Must Reads 2018," readers get audio interviews alongside... -
Nedbank Group: Leadership and Adaptive Space for Digital Innovation
Organizational Development Case Study8.95View Details A team of analysts at Nedbank Group (Nedbank) had generated a solution to an important client-centered issue, but the solution was not welcomed by the... -
HBR's Year in Business and Technology: 2021 (2 Books)
Strategy & Execution Book45.00View Details The biggest technology and management ideas of the year, all in one place. This collection of the top ideas, insights, and best practices from the past... -
HBR's Editors' Picks 2019: Our Definitive Articles, Podcasts, and Videos of the Year
Bring the most motivational content from "Harvard Business Review" to life in audio and video formats. We've reviewed the ideas, insights, and best practices... -
Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
Management Case Study5.00View Details This abridged case, the third in a series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), describes two waves of... -
Innovation Impact Assessment
Management Case Study8.95View Details Imagine the impact on your students' motivation and learning if they could personally assess themselves-and receive peer feedback-on the critical behaviors... -
FIELD Global Immersion: Developing Customer Empathy
Sales & Marketing Case Study8.95View Details The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts... -
HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Customer Loyalty Is Overrated" By A.G. Lafley and Roger L. Martin)
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review... -
Climeworks (B): Business Modeling - Creating New Market Opportunities
Strategy & Execution Case Study5.00View Details Climeworks took a multipronged approach when seeking markets for its end product: emissions reversal, beverages and fuel. Climeworks emissions reversal... -
A Note on Design Thinking
Technology & Operations Case Study15.05View Details
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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
How AI Is Helping Companies Redesign Processes
Technology & Operations Digital ArticleCompanies like Shell and DBS Bank are using it to change how their work gets done. -
Design Thinking
Innovation HBR BestsellerThinking like a designer can transform the way you develop products, services, processes—and even strategy. -
The Future of (Steve) Jobs: The Appatar
Innovation Digital ArticleWhat multi-billion dollar techno-baby might be birthed if James Cameron and Steve Jobs had a passionate collaborative affair? No, not a “Titanic Tablet.” But how about an “Appatar”? Sometime in the next two years, appatars will emerge as perhaps the most innovative, and productive, way for people to get value from The Cloud. I’m not […] -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
The Right Way to Lead Design Thinking
Leadership & Managing People Magazine ArticleThe authors studied almost two dozen major design-thinking projects within large private- and public-sector organizations in five countries and found... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
Evernote’s CEO on the New Ways We Work
Collaboration and teams AudioPhil Libin discusses the impact of technology–from Microsoft Word to wearables–on our collaboration and productivity. -
Design Thinking and Innovation at Apple
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Making Mass Customization Work
Innovation Magazine ArticleContinuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […]