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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
Using Technology to Create a Better Customer Experience
Customer experience Digital ArticleYour strategy should be driven by relationship-building — not shiny new tech. -
Creativity in Advertising: When It Works and When It Doesn’t
Advertising Magazine ArticleAsk a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and […] -
A New Gold Standard for Digital Ad Measurement?
Technology & Operations Digital ArticleAs the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments. -
High-Tech Touchpoints Are Changing Customer Experience
Customer experience Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
How to Combat Online Ad Fraud
Technology & Operations Magazine ArticleOnline advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their... -
Marketing Malpractice: The Cause and the Cure
Sales & Marketing Magazine ArticleTed Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later,... -
Brands Shouldn't Believe Everything They Read About Themselves Online
Sales & Marketing ResearchSocial sentiment analysis has its limits. -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
How Prices, Ad Expenditures, and Profits Are Linked
Sales & Marketing Magazine ArticleCoordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship.... -
Marico's Chairman on Innovating Across Every Part of the Business
Innovation & Leadership Magazine ArticleWhen the author launched what would become Marico as a division within his family's business, Bombay Oil, it was with product innovation: Instead of selling... -
Executives Need to Invest in Understanding the Customer Experience
Customer experience Digital ArticleOnly half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey. -
DailyCandy's Accidental Entrepreneur: An Interview with Dany Levy
Innovation & Entrepreneurship Digital ArticleOver the past several months, Dick Harrington, a research team, and I have interviewed entrepreneurs, business owners, VCs, and academics on the lessons... -
Stick to the Core--Or Go for More? (HBR Case Study and Commentary)
Strategy & Execution Magazine ArticleGeorge Caldwell, cofounder of Advaark, a cutting-edge ad agency, was listening hard to his biggest client, John McWilliams, CEO of GlobalBev. McWilliams... -
Blogger in Their Midst (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleIt was five minutes before show time, and only 15 people had wandered into the conference room to hear Lancaster-Webb CEO Will Somerset introduce the... -
Sales Teams Need to Stop Focusing on the Customer Funnel
Sales & Marketing Digital ArticleInstead, build an "experience chain" that aligns the customer journey across physical and digital channels. -
A 3-Step Strategy to Support the New U.S. Mask Mandate
Finance & Accounting Digital ArticleHere's what CEOs and other leaders can do. -
How the Best Brand-Influencer Partnerships Reach Gen Z
Sales & Marketing Digital ArticleFive lessons from companies leaning into the creator economy. -
People Don't Like Anything (or Anyone) Moving Toward Them
Leadership & Managing People Magazine ArticleA new study indicates that approaching objects and individuals make people uncomfortable--even if those things pose no threat. Advertisers and public... -
What the Marketing Agency of the Future Will Do Differently
Sales & Marketing Digital ArticleFive key attributes marketing firms will need to survive.
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Theranos: The Unicorn that Wasn't
Organizational Development Case Study8.95View Details In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos,... -
Groupon India: The Great Onion Digital Sale
Sales & Marketing Case Study8.95View Details This case looks at the impact of an innovative digital marketing campaign on bringing new customers and increasing brand awareness and recognition.It... -
Autobytel.com
Sales & Marketing Case Study8.95View Details Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category.... -
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Man Jit Singh at Sony Entertainment Television (A)
Organizational Development Case Study14.00View Details Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading... -
Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films, Video
Sales & Marketing Case Study150.00View Details Presents an interview of Bob Berney, who, in his role as president of Newmarket Films, oversaw the marketing strategy for the movie "The Passion of the... -
Leading Change in Talent at L'Oreal
Organizational Development Case Study8.95View Details Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L'Oréal. He is now... -
Boston Fights Drugs (B): Converting Research to Action
Sales & Marketing Case Study5.00View Details ... -
The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?
Sales & Marketing Case Study8.95View Details This case has stimulated some of the most engaged discussions in my 25 years of case teaching. Students will embrace opposing sides in debating how much... -
NBCUniversal Telemundo: Transforming Latino Television
Leadership & Managing People Case Study15.05View Details In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language... -
V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Improving Repurchase Rates at zulily
Sales & Marketing Case Study15.05View Details In February 2015, zulily co-founder CEO, Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms.... -
Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge
Sales & Marketing Case Study8.95View Details Even as Parachute oil is the clear brand leader in the branded regular coconut oil market, having rapidly taken away share from the loose oil market,... -
Madison Avenue: Digital Media Services (C)
Technology & Operations Case Study5.00View Details By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the... -
Managing Online Reviews on TripAdvisor
Sales & Marketing Case Study8.95View Details In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services,... -
Advertising Experiments at RestaurantGrades
Communication Case Study8.95View Details Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated... -
Nephila: Innovation in Catastrophe Risk Insurance
Finance & Accounting Case Study8.95View Details At the cross-section of capital markets and the catastrophe insurance space stands the hedge fund Nephila. Nephila must decide how best to take advantage... -
Intrigue Media: Growing the Video Advertising Network
Sales & Marketing Case Study8.95View Details Guelph-based Intrigue Media (Intrigue), a marketing agency, has built a wholly-owned and operated network of 200 television screens in high-traffic consumer... -
NeoPets, Inc.
Strategy & Execution Case Study6.95View Details NeoPets.com, a rapidly growing Internet start-up headed by Chairman and CEO Doug Dohring, faces decisions about its international expansion strategy--whether... -
Wilford Brimley and Direct Response Advertising at PolyMedica Corporation
Finance & Accounting Case Study8.95View Details James Amphlett, a financial analyst at Xenon Capital LLC, was asked to evaluate PolyMedica Corporation, whose shares Xenon was considering adding to its...
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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
Using Technology to Create a Better Customer Experience
Customer experience Digital ArticleYour strategy should be driven by relationship-building — not shiny new tech. -
Creativity in Advertising: When It Works and When It Doesn’t
Advertising Magazine ArticleAsk a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and […] -
A New Gold Standard for Digital Ad Measurement?
Technology & Operations Digital ArticleAs the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments. -
Theranos: The Unicorn that Wasn't
Organizational Development Case Study8.95View Details In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos,... -
Groupon India: The Great Onion Digital Sale
Sales & Marketing Case Study8.95View Details This case looks at the impact of an innovative digital marketing campaign on bringing new customers and increasing brand awareness and recognition.It... -
Autobytel.com
Sales & Marketing Case Study8.95View Details Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category.... -
High-Tech Touchpoints Are Changing Customer Experience
Customer experience Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Man Jit Singh at Sony Entertainment Television (A)
Organizational Development Case Study14.00View Details Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading...