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New New Product Development Game
Sales & Marketing Magazine ArticleNew product development has become fast paced and competitive. Managers need to realize that the traditional, sequential approach to developing new products... -
Exploit the Product Life Cycle
Sales & Marketing Magazine ArticleThe product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
The 4 Types of Innovation and the Problems They Solve
Innovation & Leadership Digital ArticleDisruption isn't the only approach. -
How to Do Strategic Planning Like a Futurist
Strategy & Execution Digital ArticleYou don't need a time line; you need a time cone. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Test Marketing in New Product Development
Marketing Magazine ArticleTo every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of […] -
Why Now Is the Time for “Open Innovation”
Innovation Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes. -
Building a Culture of Experimentation
Innovation SpotlightIt takes more than good tools. It takes a complete change of attitude. -
How Smart, Connected Products Are Transforming Competition
Strategy & Execution Magazine ArticleInformation technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical... -
Industrial Pricing to Meet Customer Needs
Marketing Magazine ArticleWhen a customer buys a product he or she goes through a complex process of balancing the price of the product against the perceived benefits, costs, risks, and value in use of the product. If the customer thinks this way when analyzing a purchase, say these authors, it makes great sense for marketers to set […] -
Will Tim Cook Ever Escape Steve Jobs's Shadow?
Innovation & Entrepreneurship Digital ArticleYesterday's extravaganza is a cause for concern. -
New Way to Measure Consumers' Judgments
Sales & Marketing Magazine ArticleA research technique, called conjoint measurement, evaluates consumers' judgments to determine the nature of a product and the available market. This... -
Making Money Through Marketing
Marketing Magazine ArticleThe author of this article says he would be the last one to argue that the approach described here is a complete view of marketing. Then again, he is convinced that the approach enables marketers to achieve three important objectives. First, it enables them to identify the markets in which their companies have the best […] -
Beware the Pitfalls of Global Marketing
Marketing Magazine ArticleIt’s fashionable today to enthuse over globalized markets and cite glowing examples of standardized marketing winners around the world. True, some markets are globalizing, and more companies are taking advantage of them with signal success. But the rosy reports of these triumphs usually neglect to mention the complexities and risks involved; for every victory in […] -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
Sell Your Product Before It Exists
Technology & Operations Digital ArticleThe only feedback that really matters is the market's. -
Quantity vs. Quality in Collaborations
Collaboration and teams Digital Article(This is part of HBR’s Collaboration Insight Center.) “I can’t do that! I would receive thousands of ideas!” said Alberto Alessi, CEO of the Italian company that’s famous for the design of its home products. “Well, isn’t that exactly the point?” I replied. I was interviewing Alessi, together with Harvard Business School professor Gary Pisano, […]
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Fate of the Vasa
Technology & Operations Case Study8.95View Details In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the... -
Airbus A3XX: Developing the World's Largest Commercial Jet (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
MicroFridge: The Concept
Sales & Marketing Case Study8.95View Details Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an... -
P&G Japan: The SK-II Globalization Project, Video
Global Business Case Study150.00View Details Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty... -
Barco Projection Systems (A): Worldwide Niche Marketing
Sales & Marketing Case Study8.95View Details Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial... -
Gould, Inc.: Graphics Division
Sales & Marketing Case Study6.95View Details Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among... -
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
35.00View Details The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders,... -
The Magic of Marks & Spencer Food
Sales & Marketing Case Study8.95View Details -
Start A Fire: Creating Value and Growth
Strategy & Execution Case Study8.95View Details Armed with a patent on technology that allowed users to modify existing websites and then provide access to the improved versions, Oded Golan and his... -
Troubadour Goods
Innovation & Entrepreneurship Case Study8.95View Details -
Keurig
Innovation & Entrepreneurship Case Study8.95View Details Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company... -
Vicks Health Care Division: Project Scorpio (B)
Sales & Marketing Case Study5.00View Details Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city... -
Hewlett-Packard: Singapore (D)
Technology & Operations Case Study5.00View Details Supplements the (A) case. -
Design Thinking and Innovation at Apple
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Disney's "The Lion King" (C): Repeat Performance?
Technology & Operations Case Study5.00View Details Three of Disney's animated films that followed "The Lion King"-"Pocahontas," "Toy Story," and "The Hunchback of Notre Dame"-were significantly less successful... -
United Safety & Survivability Corporation: Strategies during COVID-19
Strategy & Execution Case Study8.95View Details Founded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage... -
Apple Powerbook (A): Design Quality and Time to Market
Technology & Operations Case Study8.95View Details This case examines the design of Apple's first notebook computer in a context of extreme time-to-market pressures that challenge Apple's "time-to-perfection"... -
ARCH Venture Partners: November 1993
Finance & Accounting Case Study8.95View Details ARCH Venture Partners has successfully managed a venture fund and technology transfer organization for the University of Chicago for the past five years.... -
PlaceWare: Issues in Structuring a Xerox Technology Spinout
Technology & Operations Case Study8.95View Details Xerox has established a process to spin out technologies it develops that do not fit with its current business needs. To structure these "spinouts," a... -
Podimetrics: Next Steps for Diabetes Care
Leadership & Managing People Case Study8.95View Details Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, digital health,...
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New New Product Development Game
Sales & Marketing Magazine ArticleNew product development has become fast paced and competitive. Managers need to realize that the traditional, sequential approach to developing new products... -
Exploit the Product Life Cycle
Sales & Marketing Magazine ArticleThe product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
The 4 Types of Innovation and the Problems They Solve
Innovation & Leadership Digital ArticleDisruption isn't the only approach. -
How to Do Strategic Planning Like a Futurist
Strategy & Execution Digital ArticleYou don't need a time line; you need a time cone. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Test Marketing in New Product Development
Marketing Magazine ArticleTo every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of […] -
Why Now Is the Time for “Open Innovation”
Innovation Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes.