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Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
I Ran 4 Experiments to Break My Social Media Addiction. Here's What Worked.
Leadership & Managing People Digital ArticleTrack and schedule your usage. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
Why Social Applications Will Thrive In A Recession
Recessions Digital ArticleJosh Bernoff is a vice president at Forrester Research and the author, with Charlene Li, of the forthcoming book, Groundswell: Winning in a World Transformed by Social Technologies Is a recession coming? Don’t ask me — I’m not an economist, and even the economists don’t really know. But if it’s anything like the last recession, […] -
Fix Your Social Media Strategy by Taking It Back to Basics
Sales & Marketing Digital ArticleHere's where to start. -
Do Social Deal Sites Really Work?
Marketing Magazine ArticleA theme park chain considers whether the boost in ticket sales is worth the trouble. -
The Internet of "Stuff Your Mom Won't Do for You Anymore"
Strategy & Execution Digital ArticleWhy a dry-cleaning app will never make money. -
The Right Way to Unplug When You're on Vacation
Communication Digital ArticleYou don't have to disconnect completely to get away from work. -
Which Connections Really Help You Find a Job?
Job search ResearchAn analysis of 20 million LinkedIn profiles sheds light on the power of casual relationships. -
The Conversation is Over. Long Live the Conversation.
Collaboration and teams Digital ArticleThis post is part of the HBR Insight Center Making Collaboration Work. I recoiled in horror this week at a recent story in the New York Times about using twitter-like tools in a high school classroom. The project is well-intentioned: they wanted to get kids more comfortable with speaking up by giving them digital tools […] -
Tweet Me, Friend Me, Make Me Buy
Sales and marketing Magazine ArticleSocial networks are an exciting development for sales reps. With a little managerial discipline, all that clicking, following, and sharing will win more business. -
Intel’s Social Media Training
Social media Digital ArticleAre you exploring how to create a social media strategy for your company? Are you looking for a company to benchmark? One you might consider looking at first is Intel Corporation. We have been following the journey taken by Bryan Rhoads, Senior Digital Strategist at Intel whose job title is our pick for one of […] -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks. -
The Globe: How French Innovators Are Putting the “Social” Back in Social Networking
Public relations Magazine ArticleConnecting with your best customers doesn’t have to involve Twitter or Facebook. -
Brands Shouldn't Believe Everything They Read About Themselves Online
Sales & Marketing ResearchSocial sentiment analysis has its limits. -
Your Digital Year in Review
Managing yourself Digital ArticleFour questions to ask about the last 12 months. -
What's Your Personal Social Media Strategy?
Leadership & Managing People Magazine ArticleSocial media are changing the way we do business and how leaders are perceived, from the shop floor to the CEO suite. But whereas the best businesses... -
The True So-What of Social Media
Business communication Digital Article“Social media” is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web’s shift from publishing to a platform for the masses to share content and opinions. Then the corporate world caught on that social media wasn’t just for consumers; the term Enterprise […] -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide.
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Facebook Faces the Regulators
Global Business Case Study8.95View Details In the fall of 2019, Facebook and its CEO Mark Zuckerberg are facing increased scrutiny on multiple fronts. Regulators from around the globe are threatening... -
Strengthen Your Networks
99.00View Details Your networks have many strengths-but no network is perfect. Find out how you can maximize the effectiveness and value of your networks. -
HBR Guide to Networking
Communication BookHATE THE IDEA OF SCHMOOZING AND GLAD-HANDING TO SUCCEED? Most of us feel that way. But you don't have to be slick and indiscriminate to create and sustain... -
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
Sales & Marketing Case Study5.00View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social... -
The Influence of Social Media on Purchase Decisions in High-Involvement Categories
Sales & Marketing Case Study8.95View Details This note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's... -
Instagram Influencer Marketing: Creating a Winning Strategy
Sales & Marketing Case Study8.95View Details On August 9, 2020, Sean Jean De Ville, who had recently joined French fashion and cosmetics giant Satix as digital marketing head of the shampoo products... -
EILEEN FISHER: Repositioning the Brand
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
David's Bridal: Customer Relationship Management in the Digital Age
Sales & Marketing Case Study8.95View Details This case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer... -
Weibo: The Chinese Social Media Business Model
Strategy & Execution Case Study8.95View Details In 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition... -
Work Smarter with Evernote
9.99View Details Whether you've always wanted to try Evernote or have only dabbled with it in the past, you can take your professional life to the next level by making... -
Advertising Experiments at RestaurantGrades
Communication Case Study8.95View Details Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated... -
Chinese Online 2018-2020: Turnaround
Organizational Development Case Study8.95View Details Chinese Online (COL) was one of China's largest Chinese-language digital content distributor. Its offerings ranged from literature, audio, TV, film, and... -
Hormel Foods
Sales & Marketing Case Study8.95View Details In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry... -
Twitter Turnaround and Elon Musk
Management Case Study8.95View Details Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter's San Francisco headquarters. The night before, Musk officially... -
Intel Asia-Pacific: The Catch & Win Campaign
Leadership & Managing People Case Study8.95View Details The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media... -
Squarespace and Domestic Terrorism in Charlottesville: The Responsibility of Private Companies to Respond
Strategy & Execution Case Study8.95View Details This case follows the decision-making of Connie Ovalspot, fictional head of human resources at Squarespace. Ovalspot is being called on to advise the... -
Magpie: Developing and Using Buyer Personas
Innovation & Entrepreneurship Case Study15.05View Details The founders of a start-up platform for publishers have developed preliminary personas of target customers, and are evaluating the implications for initial... -
Leading with Empathy: Tarana Burke and the Making of the Me Too Movement
Global Business Case Study8.95View Details In 2017, Tarana Burke, founder of the movement against sexual violence known as Me Too was unexpectedly catapulted to international fame. The phrase she... -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Gupta Media: Performance Marketing in the Digital Age
Sales & Marketing Case Study15.05View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social...
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Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
I Ran 4 Experiments to Break My Social Media Addiction. Here's What Worked.
Leadership & Managing People Digital ArticleTrack and schedule your usage. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
ESG at WeChat Pay to Support SMEs, Teaching Note
Management Digital ArticleTeaching note for case HK1361. -
Why Social Applications Will Thrive In A Recession
Recessions Digital ArticleJosh Bernoff is a vice president at Forrester Research and the author, with Charlene Li, of the forthcoming book, Groundswell: Winning in a World Transformed by Social Technologies Is a recession coming? Don’t ask me — I’m not an economist, and even the economists don’t really know. But if it’s anything like the last recession, […] -
Fix Your Social Media Strategy by Taking It Back to Basics
Sales & Marketing Digital ArticleHere's where to start. -
Do Social Deal Sites Really Work?
Marketing Magazine ArticleA theme park chain considers whether the boost in ticket sales is worth the trouble. -
Growing Luxury Healing at ORA
Sales & Marketing Digital ArticleGrowing Luxury Healing at ORA puts students in the shoes of the founder and CEO of a luxury spa which started in 2020 and grew in spite of the COVID-19... -
The Internet of "Stuff Your Mom Won't Do for You Anymore"
Strategy & Execution Digital ArticleWhy a dry-cleaning app will never make money.