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The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
What Ron Johnson Got Right
Innovation Digital ArticleThe ousted J.C. Penney chief understood the importance of intuition. -
How to Go from Small to Super
Corporate social responsibility Digital ArticleSmall business is by far the leading job creator, and entrepreneurship the leading engine of American economic renewal. As unemployment swells, small business prowess is needed more than ever. But can a small company be a SuperCorp, like progressive larger companies such as IBM and Procter & Gamble? Undoubtedly some smaller companies can leap tall […] -
A Better Way to Match Supply and Demand in the Retail Supply Chain
Technology & Operations Digital ArticleEvery organization across the supply chain should rely on retailers' forecasts of end-customer demand. -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth. -
China is Shopping Less, But Buying More
Marketing Digital ArticleThe Chinese shopper is finally becoming more like her counterpart in the rest of the world — at least, in some ways. Our recent research suggests that people in China are making fewer visits to stores and are spending more on each shopping trip. For instance, in 2010, Chinese shoppers went to a store every […] -
Personalization? No Thanks.
Marketing Magazine ArticleLots of companies are buying sophisticated software to make personalized pitches to Web site customers. Problem is, customers don’t seem to care. -
Manage Your Human Sigma
Performance indicators Magazine ArticleWhen the Gallup Organization applied Six Sigma principles to sales and service groups at several companies, it learned how much performance variation exists between seemingly similar work groups. Managing that variability can raise overall performance by orders of magnitude and can create organic growth. -
Agreeing on Groupon
Strategy & Execution Digital ArticleHarry Truman famously begged for a one-handed economist. Why? He was sick of his economic advisers saying "on the other hand." Charles Schultz expressed... -
Oil and Wasser
Mergers and acquisitions Magazine ArticleEngland’s Royal Biscuit Company and Germany’s Edeling GmbH are in the final stages of a merger. Will a global culture clash cause the deal to crumble? -
Which Products Should You Stock?
Operations strategy Magazine ArticleA new technique to help retailers improve assortment planning
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Diversifying P&G's Supplier Base (A)
Sales & Marketing Case Study8.95View Details In February 2003, P&G hosted two meetings-one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers.... -
Competing with Dragons: Amazon in China
Global Business Case Study8.95View Details Amazon entered China in 2004 by acquiring Joyo, a local e-retailer, and rebranding it as Amazon China, implementing the technology and practices that... -
The Magic of Marks & Spencer Food
Sales & Marketing Case Study8.95View Details -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study15.05View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Marfrig's Quest for Sustainable Beef
Strategy & Execution Case Study8.95View Details Marfrig, one of the world's leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The... -
Manchester Products: A Brand Transition Challenge
Sales & Marketing Case Study8.95View Details In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired... -
Troubadour Goods
Innovation & Entrepreneurship Case Study8.95View Details -
Responsive Working at PepsiCo UK (B)
Organizational Development Case Study5.00View Details Facing a significant decline (downward trend) in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working... -
Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise
Global Business Case Study15.05View Details This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM)... -
Leading Change in Talent at L'Oreal
Organizational Development Case Study8.95View Details Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L'Oréal. He is now... -
Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business
Strategy & Execution Case Study8.95View Details Founded by an entrepreneur in 2007, Hillberg & Berk was a successful Canadian company in the affordable designer jewellery industry. After being funded... -
PMI: DISRUPTING THE TOBACCO INDUSTRY
Technology & Operations Case Study8.95View Details With its mission to "unsmoke the world" and its bold new purpose to replace cigarettes with less harmful tobacco products, Philip Morris International... -
Airport Retailing at Mondelez: The Launch of Toblerone Crunchy Almond in Asia
Sales & Marketing Case Study8.95View Details The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers' and retailers' perspectives.... -
Hema in China: Is Alibaba Ahead of Amazon in Retailing?
Strategy & Execution Case Study8.95View Details The case describes the dynamics and potential transition of grocery shopping into New Retail concept - a term introduced by Jack Ma and projected to disrupt... -
Automercados Plaza's: Surviving Venezuela's Hyperinflation
Finance & Accounting Case Study8.95View Details Under the rule of presidents Hugo Chavez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history,... -
Eastwind Trading Co. (A)
Innovation & Entrepreneurship Case Study8.95View Details Two professional women are contemplating a business venture. They must assess the nature of the opportunity, what options it opens if they are to pursue... -
Drinkotec: Changing a company, changing a life (A): Daring to change
Management Case Study8.95View Details Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to... -
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B)
Technology & Operations Case Study5.00View Details Supplement to case W20752 In January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India's largest department... -
X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B)
Technology & Operations Case Study5.00View Details Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's... -
Patagonia: Closing the Loop on Packaging Pollution
Leadership & Managing People Case Study8.95View Details Single-use packaging waste is invading all corners of the world. Wholesale change is urgently needed to create packaging that does not wreak havoc on...
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The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Diversifying P&G's Supplier Base (A)
Sales & Marketing Case Study8.95View Details In February 2003, P&G hosted two meetings-one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers.... -
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion, Spreadsheet Supplement
Sales & Marketing Digital ArticleSpreadsheet supplement to case 522046.