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Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
Why the News Is Not the Truth
Global Business Magazine ArticleThe news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize... -
What Companies Still Get Wrong About Layoffs
Organizational Development Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
The Competitive Advantage of Corporate Philanthropy
Competitive strategy Magazine ArticleMost companies feel compelled to give to charity. Few have figured out how to do it well. -
The Trust Crisis
Global Business Big Idea -
The Globe: How French Innovators Are Putting the “Social” Back in Social Networking
Public relations Magazine ArticleConnecting with your best customers doesn’t have to involve Twitter or Facebook. -
SodaStream's CEO on Turning a Banned Super Bowl Ad into Marketing Gold
Sales & Marketing Magazine ArticleWhen Birnbaum joined SodaStream, in 2007, it was a sleepy company whose managers liked to boast that they had an 85% share of the "home carbonation business."... -
Newsweek’s Sarah Palin Cover is Good Journalism
Business ethics Digital ArticleMany years ago, when the idea of women in professional roles in business was much more novel that it is today, magazines were eager to profile female pioneers. As a very young managing director in one of the then-prominent management consulting companies, I received lots of requests for interviews. One of the first was from […] -
The Real Story of the Fake Story of One of Europe’s Most Charismatic CEOs
Web-based technologies Big IdeaHow two professors built a myth that persisted for a decade -
Who’s Responsible for Your Company’s Reputation?
Crisis management Digital ArticleA number of years ago some enterprising deal makers at GE Capital proposed a series of transactions that would provide financing for a chain of funeral homes. From a financial perspective, it looked like an attractive proposition: The terms were good, the demographics pointed to a growing market need, and the fragmentation of the industry […] -
Your Corporate Purpose Will Ring Hollow If the Company's Actions Don't Back It Up
Communication Digital ArticleEmployees notice hypocrisy. -
What Do We Know About False News?
Web-based technologies Big IdeaA roundup of the latest thinking -
The New Old-Fashioned Banking
Economics Magazine ArticleFifteen minutes south of Chicago’s Loop, the inner-city neighborhood of South Shore has an old-fashioned bank with a radical twist. For those of us at South Shore Bank, banking means knowing the borrower, the neighborhood, property values, and the economic environment. It means tough credit standards, cautious qualification of borrowers, and close monitoring of the […] -
Swapping Business Skills for Oil
Emerging markets Magazine ArticleTransnationals can give as well as take. They have in abundance precisely what developing nations need. -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […] -
Who Should Take the Fall? (HBR Case Study)
Strategy & Execution Magazine ArticleWhen a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but... -
The Knowledge Jobs Most Likely to Be Automated
Technology & Operations Digital ArticleCompliance professionals had a great future. Then the robots arrived. -
New Yankee Stadium Strikes Out With Customers
Customer experience Digital ArticleAs a Red Sox fan, I have experienced a certain amount of schadenfreude at the blundering and bungling surrounding the New Yankee Stadium. But as a baseball fan and a best-practices junkie, I’ve been downright dismayed. Here’s a building — a $1.5 billion building, to be precise — theoretically constructed for the purpose of giving […] -
Case of the Willful Whistle-Blower
Leadership & Managing People Magazine ArticleJim, an employee of the nuclear division of Fairway Electric, discovered a report written fifteen years ago about a flaw in the design of their Radon...
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Corporate Crises — and Reputational Recovery — Have Changed
Business management Digital ArticlePolitics and culture wars are driving risks that may not have a clear resolution. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership Digital ArticlePfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework. -
What Companies Still Get Wrong About Layoffs
Layoffs Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Case Study: Does Facial Recognition Tech Enhance Security?
Business and society Magazine ArticleThe new system in a day care center is producing biased results. -
Does Facial Recognition Tech Enhance Security? (Commentary for HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Does Facial Recognition Tech Enhance Security? (HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Moderna v. Pfizer: What the Patent Infringement Suit Means for Biotech
Business and society Digital ArticleAfter an unusual period of cooperation, drug companies are suing each other again. -
Don’t Let Your Calendar Dictate Your DEI Initiatives
Diversity and inclusion Digital ArticleIt’s good to honor Juneteenth or Pride month, but how are you showing up the rest of the year? -
3 Ways Marketers Can Earn — and Keep — Customer Trust
Marketing Digital ArticleA recent survey found that only 34% of consumers trust the brands they use. -
Research: Why CEOs Shouldn’t Take All the Credit
Corporate communications Digital ArticleIf you want the praise for good news, be prepared to take the blame for bad news. -
What To Do When the Devil Wears [Your Brand]
Public relations Digital ArticleStrategies for when your brand becomes associated with a noxious public figure. -
The Success of Your M&A Deal Hinges on How You Announce It
Public relations Digital ArticleThree questions to guide your communication strategy. -
Making Purpose Real
Leadership & Managing People Digital Article"Despite its sudden elevation in corporate life, purpose remains a confusing topic," the authors write. A primary cause of this confusion, they say, is... -
What Is the Purpose of Your Purpose?
Leadership & Managing People Spotlight"Despite its sudden elevation in corporate life," the authors write, "purpose remains a confusing topic." They argue that a primary cause of this confusion... -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
Corporate Political Spending Is Bad Business
Strategy & Execution Magazine ArticleCorporations are facing increased scrutiny over their political spending--particularly when their stated values seem to contradict their lobbying efforts.... -
Sports and Social Justice
Strategy & Execution Magazine ArticleTwo new books--"The Game Is Not a Game" and "Football's Fearless Activists"--offer some useful context for examining the current relationship between... -
When Your Brand Is Racist (HBR Case Study)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael... -
When Your Brand Is Racist (HBR Case Study and Commentary)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael... -
When Your Brand Is Racist (Commentary for HBR Case Study)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael...
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Uber(US): The Push for Autonomous Vehicles
Technology & Operations Case Study8.95View Details Since early 2015, Uber had been investing heavily in research and development for its autonomous vehicles to revolutionize the ride-hailing industry and... -
Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire
30.00View Details In Japan it's called the "Ghosn Shock"--the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive... -
The Volkswagen Emissions Scandal
Strategy & Execution Case Study8.95View Details In September 2015, VW had admitted to United States regulators that it had deliberately installed "defeat devices" in many of its diesel cars, which enabled... -
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed)
Sales & Marketing Case Study8.95View Details An established winery's first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous... -
Toshiba: Accounting Fraud
Finance & Accounting Case Study8.95View Details In July 2015, the chief executive officer of Toshiba Corporation (Toshiba) resigned over the revelation of a JP¥151.8 billion accounting scandal that... -
Norway Sells Wal-Mart
Finance & Accounting Case Study8.95View Details In June 2006, Norway's Pension Fund decided to divest its position in Wal-Mart Stores, Inc. after an investigation by the Fund's Ethics Council. According... -
Royal Dutch Shell and Beyond: Strategizing the Future of ESG Compliance
Global Business Case Study8.95View Details Businesses have traditionally assessed their climate risks primarily by reference to regulatory compliance requirements and related costs. However, recent... -
dpms. - The Price of Earned Media
Sales & Marketing Case Study8.95View Details In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner's... -
CVS Health: Promoting Drug Adherence
Sales & Marketing Case Study14.00View Details The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy,... -
Philip Morris Companies' "Bill of Rights" Sponsorship Program
Sales & Marketing Case Study8.95View Details Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip... -
News and No Comment at Emery Air Freight
Organizational Development Case Study8.95View Details A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns... -
BASF: Corporate Advertising for 1992
Sales & Marketing Case Study8.95View Details Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign... -
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (B)
Technology & Operations Case Study5.00View Details An abstract is not available for this product. -
Erox Corp.: Leverage Marketing
Sales & Marketing Case Study8.95View Details Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought... -
Navigating SheaMoisture through a Racial Awakening: Cara Sabin's Authentic Leadership
Management Case Study8.95View Details First Place Winner; 2022 DEI Global Case Writing Competition. Cara Sabin (she), a Black woman, became the CEO of Sundial Brands in 2019. The Sundial beauty... -
Elon Musk's Big Bets Update, 2019
Strategy & Execution Case Study8.95View Details This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. -
Southwest Airlines (A)
Sales & Marketing Case Study8.95View Details Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger,... -
SC Johnson and the Greenlist Backlash
Sales & Marketing Case Study8.95View Details This case centers on SC Johnson's CEO, H. Fisk Johnson, and his decision on how to move forward with Greenlist™ after the settlement of two lawsuits.... -
Reinventing Adobe
Sales & Marketing Case Study14.00View Details By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company.... -
Kidder, Peabody & Co.: Creating Elusive Profits
Finance & Accounting Case Study8.95View Details On April 17, 1994, Kidder, Peabody & Co. announced a $350 million charge against earnings resulting from the discovery of false trading profits. That...
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Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
Why the News Is Not the Truth
Global Business Magazine ArticleThe news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize... -
What Companies Still Get Wrong About Layoffs
Organizational Development Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
The Competitive Advantage of Corporate Philanthropy
Competitive strategy Magazine ArticleMost companies feel compelled to give to charity. Few have figured out how to do it well. -
The Trust Crisis
Global Business Big Idea -
The Globe: How French Innovators Are Putting the “Social” Back in Social Networking
Public relations Magazine ArticleConnecting with your best customers doesn’t have to involve Twitter or Facebook. -
Uber(US): The Push for Autonomous Vehicles
Technology & Operations Case Study8.95View Details Since early 2015, Uber had been investing heavily in research and development for its autonomous vehicles to revolutionize the ride-hailing industry and... -
SodaStream's CEO on Turning a Banned Super Bowl Ad into Marketing Gold
Sales & Marketing Magazine ArticleWhen Birnbaum joined SodaStream, in 2007, it was a sleepy company whose managers liked to boast that they had an 85% share of the "home carbonation business."... -
Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire
30.00View Details In Japan it's called the "Ghosn Shock"--the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive...