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The Rise of the Mobile-Only User
Marketing Digital ArticleYou don’t get to decide which device your customer uses to access the internet. -
Mobile Banking’s Next Big Market: The United States?
Finance and investing Digital ArticleIn my recent trip to Silicon Valley, I had the privilege to meet with Carol Realini, CEO of Obopay, a mobile payment startup that is fueling a social revolution worldwide by enabling scores of unbanked people to avail of financial services for the first time in their life. Obopay’s technology allows consumers and small businesses […] -
Quality vs Frequency: What's Your Mobile Strategy?
Sales & Marketing Digital ArticleYour mobile experiences should match your customers' expectations. -
The Unanticipated Consequences of a Frictionless Mobile Experience
Mobile and wireless technology Digital ArticleBecoming mobile-friendly engages new kinds of customers — and yields surprising results. -
Why You Shouldn’t Swear at Siri
Technology and analytics Digital ArticleUp to half of our interactions with bots are abusive. -
Two Cofounders of Xendit on Pioneering Fintech in Southeast Asia
Strategy & Execution Magazine ArticleThe payments platform company Xendit came to life with a pivot. Its founders first built a product that would allow individuals to exchange funds--like... -
The President of SRI Ventures on Bringing Siri to Life
Disruptive innovation Magazine ArticleBefore it could become part of every iPhone, the “virtual personal assistant” had to cross innovation’s valley of death. -
If Your Mobile Strategy Can Win Here, It Can Win Anywhere
Sales & Marketing Digital ArticleEmerging market women have little patience for useless apps or poor design. -
Why I’m Buying an iPhone5
Customer experience Digital ArticleIf Tim Cook announces an iPhone 5 with only basic aesthetic changes, I will still shell out $299 to upgrade my iPhone 4 on launch day. This is not a fact that I am proud to admit, but it is most certainly true. This sort of behavior may appear outrageous, but I actually believe that […] -
Don’t Let Mobile Apps Get Pushy
Marketing Digital ArticlePush notifications are becoming more and more like spam. -
The Mobile Shopping Life Cycle
Marketing Digital ArticleToday’s always-on consumer is turning the traditional path to purchase on its head. -
The Apple Maps Debate and the Real Future of Mapping
Social media Digital ArticleDennis Crowley, founder and CEO of Foursquare, on the future of the social map -
The Flawed Premise Behind the Candy Crush IPO
Technology & Operations Digital ArticleFluke hits are not a reliable business model. -
The Crucial Role of ID Verification in the Digital Economy
Technology & Operations Digital ArticleHow the technology could expand opportunities for millions of people and make the digital economy more dynamic, inclusive, and secure. -
Just Hearing Your Phone Buzz Hurts Your Productivity
Personal productivity Digital ArticleNew research on the distracting nature of phone notifications. -
The Mainstreaming of Augmented Reality: A Brief History
Technology and analytics Digital ArticleCars, cosmetics, and cultural institutions have all played a role. -
Your Mobile Strategy Can’t Just Be About Phones
Mobile and wireless technology Digital ArticleFor one thing, 75% of cars will be connected by 2020. -
Are Super-Apps Coming to the U.S. Market?
Technology and analytics Digital ArticleSomething super-ish is more likely than a true WeChat equivalent. -
Mobile Discounts: A Matter of Distance and Time
Customer experience Magazine ArticleFor marketers, one of the great opportunities presented by smartphone technology is the use of geolocation to offer consumers real-time discounts and incentives. Already companies such as the clothing retailer H&M and the gourmet grocery chain Central Market employ GPS and wireless triangulation to learn when a consumer is in the immediate vicinity of a […] -
How Mobile Phones Can Transform Healthcare
Innovation Digital ArticleEditor’s note: This post is part of a three-week series examining innovation in health care, published in partnership with the Advanced Leadership Initiative at Harvard University. The mobile phone is a strong contender as a key transforming agent in the future of health and healthcare. There are now more than 5.3 billion cell phone users […]
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The Clean Network and the Future of Global Technology Competition
Global Business Case Study15.05View Details In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department... -
Bell Atlantic and the Union City Schools (D): Results and Replication
Technology & Operations Case Study5.00View Details The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews... -
T-Mobile in 2013: The Un-Carrier
Finance & Accounting Case Study8.95View Details By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's... -
Cisco Systems Inc.: Caste Conundrum Regarding Diversity and Inclusion
Organizational Development Case Study8.95View Details Cisco Systems Inc. (Cisco) was a modern technology company with a culturally diverse workforce. In 2008, it embarked on a plan to establish "a culture... -
Intel Corporation: Outsourcing Dilemma
Strategy & Execution Case Study8.95View Details California-based Intel Corporation (Intel) was one of the world's leading semiconductor circuit firms. In July 2020, manufacturing delays with Intel's... -
TA Associates--MetroPCS (A)
Finance & Accounting Case Study8.95View Details Hythem El-Nazer, a young investment professional at TA Associates, believes he has found an attractive investment opportunity for the firm, MetroPCS,... -
Xiaomi: Selling Across the Border
Strategy & Execution Case Study8.95View Details Xiaomi India Private Limited (Xiaomi India), a subsidiary of the Chinese smart phone company Xiaomi Corporation, controlled a major share in the Indian... -
Marketing Reading: Digital Marketing
Sales & Marketing Tool15.90View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Hastening Growth at Swift Mobility
Innovation & Entrepreneurship Case Study8.95View Details In 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership.... -
Skyhook Wireless
Innovation & Entrepreneurship Case Study8.95View Details Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting... -
Tencent
Strategy & Execution Case Study15.05View Details Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider... -
Rogers Communications, Inc.: The Wave
Sales & Marketing Case Study6.95View Details Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the... -
Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care
Finance & Accounting Case Study8.95View Details Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications,... -
Telepass: From Tolling to Mobility Platform (Abridged)
Strategy & Execution Case Study8.95View Details Telepass, until very recently the sole processor of electronic toll payments on Italy's highways, has ambitions beyond tolling. Since the mid-2010s, the... -
Movile: Lessons from Silicon Valley to China
Innovation & Entrepreneurship Case Study8.95View Details This case introduces students to the large Brazilian mobile conglomerate, Movile, and its mobile food delivery subsidiary, iFood. It focuses on the experiences... -
Connective Mobility
Innovation & Entrepreneurship Case Study8.95View Details -
KFA, Inc.: Building the Future
Innovation & Entrepreneurship Case Study8.95View Details In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services... -
Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning
Sales & Marketing Case Study8.95View Details Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers.... -
The Rise and Fall of Nokia (Abridged)
Strategy & Execution Case Study8.95View Details In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry... -
Zain Group: Diversity and Inclusion in the Middle East
Strategy & Execution Case Study8.95View Details Following a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was...
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The Rise of the Mobile-Only User
Marketing Digital ArticleYou don’t get to decide which device your customer uses to access the internet. -
The Clean Network and the Future of Global Technology Competition
Global Business Case Study15.05View Details In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department... -
Evernote’s CEO on the New Ways We Work
Collaboration and teams AudioPhil Libin discusses the impact of technology–from Microsoft Word to wearables–on our collaboration and productivity. -
Mobile Banking’s Next Big Market: The United States?
Finance and investing Digital ArticleIn my recent trip to Silicon Valley, I had the privilege to meet with Carol Realini, CEO of Obopay, a mobile payment startup that is fueling a social revolution worldwide by enabling scores of unbanked people to avail of financial services for the first time in their life. Obopay’s technology allows consumers and small businesses […] -
Quality vs Frequency: What's Your Mobile Strategy?
Sales & Marketing Digital ArticleYour mobile experiences should match your customers' expectations. -
Bell Atlantic and the Union City Schools (D): Results and Replication
Technology & Operations Case Study5.00View Details The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews... -
Telepass: From Tolling to Mobility Platform, Spreadsheet Supplement
Strategy & Execution Digital ArticleSpreadsheet supplement to 622-011 and 622-050. -
The Unanticipated Consequences of a Frictionless Mobile Experience
Mobile and wireless technology Digital ArticleBecoming mobile-friendly engages new kinds of customers — and yields surprising results. -
T-Mobile in 2013: The Un-Carrier
Finance & Accounting Case Study8.95View Details By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's... -
Cisco Systems Inc.: Caste Conundrum Regarding Diversity and Inclusion
Organizational Development Case Study8.95View Details Cisco Systems Inc. (Cisco) was a modern technology company with a culturally diverse workforce. In 2008, it embarked on a plan to establish "a culture...