Sending an email follow up can feel awkward — especially if you have to do it multiple times. But just because someone hasn’t responded to your initial request, it doesn’t mean their answer is “no.” Here are six tips to help you get the response you need.

• Write a compelling subject line. Remember most emails are read on mobile devices, so keep it short.
• Be mindful of your tone. You want to come across as friendly and polite.
• Keep your message brief and easily scannable.
• Make a clear ask, so the recipient knows exactly what you want.
• Give the recipient an out. It will demonstrate humility and ease any potential discomfort.
• Be persistent. You want to demonstrate assertiveness but also good judgment about when to move on.