-
Consulting Is More Than Giving Advice
Management Magazine ArticleBy building on a hierarchy of goals, consultants and managers can work toward mutual interests. -
Data Scientist: The Sexiest Job of the 21st Century
Analytics and data science Magazine ArticleMeet the people who can coax treasure out of messy, unstructured data. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
Getting 360-Degree Feedback Right
Motivating people Magazine Article360-degree feedback is all the rage in companies big and small. But it is frequently bureaucratic, politically charged, and agonizing. The good news is that by understanding four paradoxes inherent to peer appraisal, managers can take some of the pain out of the process—and get better results in. -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
What Ron Johnson Got Right
Innovation Digital ArticleThe ousted J.C. Penney chief understood the importance of intuition. -
How to Go from Small to Super
Corporate social responsibility Digital ArticleSmall business is by far the leading job creator, and entrepreneurship the leading engine of American economic renewal. As unemployment swells, small business prowess is needed more than ever. But can a small company be a SuperCorp, like progressive larger companies such as IBM and Procter & Gamble? Undoubtedly some smaller companies can leap tall […] -
A Better Way to Match Supply and Demand in the Retail Supply Chain
Technology & Operations Digital ArticleEvery organization across the supply chain should rely on retailers' forecasts of end-customer demand. -
DNA: Handle with Care
Government policy and regulation Magazine ArticleThe genetics boom is upon us, promising everything from cures for inherited diseases to smarter children. But companies must tread carefully as the ethical debate plays out.
-
Diversifying P&G's Supplier Base (A)
Sales & Marketing Case Study8.95View Details In February 2003, P&G hosted two meetings-one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers.... -
Competing with Dragons: Amazon in China
Global Business Case Study8.95View Details Amazon entered China in 2004 by acquiring Joyo, a local e-retailer, and rebranding it as Amazon China, implementing the technology and practices that... -
The Market Power of Platform-Mediated Networks
Technology & Operations Case Study8.95View Details This note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering... -
The Magic of Marks & Spencer Food
Sales & Marketing Case Study8.95View Details -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study15.05View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Marfrig's Quest for Sustainable Beef
Strategy & Execution Case Study8.95View Details Marfrig, one of the world's leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The... -
National Parks Conservation Association
Global Business Case Study8.95View Details The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business... -
Manchester Products: A Brand Transition Challenge
Sales & Marketing Case Study8.95View Details In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired... -
Troubadour Goods
Innovation & Entrepreneurship Case Study8.95View Details -
Kuoni: Missing the Digital Boat - The Downfall of an Icon in the Travel Industry
Sales & Marketing Case Study8.95View Details This case illustrates the challenges for a non-digital player adjusting to digital disruption in the travel and tourism industry. The rise and fall of... -
Responsive Working at PepsiCo UK (B)
Organizational Development Case Study5.00View Details Facing a significant decline (downward trend) in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working... -
Indianapolis: Activity-Based Costing of City Services (A)
Finance & Accounting Case Study8.95View Details A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the... -
Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit
Global Business Case Study8.95View Details With the International Space Station set to retire in January 2031, NASA has made clear its desire to transition to commercially-led space stations in... -
FJ Management Inc.
Leadership & Managing People Case Study8.95View Details In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company's strategic... -
Icelandair (C): WOW Now?
Strategy & Execution Case Study5.00View Details Case Supplement for Case IES782 -
BAT Case: Putting Tech Support on the Fast Track
Technology & Operations Case Study8.95View Details Bruce-Alfred Technologies (BAT) has built a successful business selling packaged software. Its marketing has long promised free technical support to all... -
Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise
Global Business Case Study15.05View Details This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM)... -
Leading Change in Talent at L'Oreal
Organizational Development Case Study8.95View Details Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L'Oréal. He is now... -
Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business
Strategy & Execution Case Study8.95View Details Founded by an entrepreneur in 2007, Hillberg & Berk was a successful Canadian company in the affordable designer jewellery industry. After being funded... -
PMI: DISRUPTING THE TOBACCO INDUSTRY
Technology & Operations Case Study8.95View Details With its mission to "unsmoke the world" and its bold new purpose to replace cigarettes with less harmful tobacco products, Philip Morris International...
-
Consulting Is More Than Giving Advice
Management Magazine ArticleBy building on a hierarchy of goals, consultants and managers can work toward mutual interests. -
Data Scientist: The Sexiest Job of the 21st Century
Analytics and data science Magazine ArticleMeet the people who can coax treasure out of messy, unstructured data. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
Getting 360-Degree Feedback Right
Motivating people Magazine Article360-degree feedback is all the rage in companies big and small. But it is frequently bureaucratic, politically charged, and agonizing. The good news is that by understanding four paradoxes inherent to peer appraisal, managers can take some of the pain out of the process—and get better results in.