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Understanding China
Global Business SpotlightThis package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:... -
Global Teams That Work
Global Business Magazine ArticleMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically... -
Global Business Speaks English
Business communication Magazine ArticleWhy you need a language strategy now -
The Strategic Challenges of Decoupling
Global Business SpotlightMost business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden... -
When Should Multinationals Move Back into Venezuela?
International business Digital ArticleCompanies should hope for the best and prepare for the worst. -
The “Smart Society” of the Future Doesn’t Look Like Science Fiction
Global strategy Digital ArticleCountries like Estonia and South Korea are leading the way. -
How Local Context Shapes Digital Business Abroad
Business models Digital ArticlePay close attention to the offline details. -
Negotiating with Third World Governments
Cross-cultural management Magazine ArticleBecause of growing commitments of their companies in developing countries, large numbers of American and European managers have entered negotiations with government officials in Asia, Africa, and Latin America. Also, with emerging nationalism, these negotiations have become increasingly frustrating. Sometimes misunderstandings have been so great that they have led to a breakdown in negotiations that […] -
Strategies for Succeeding in Today’s Brazil
Global strategy Digital ArticleThe country’s economic climate has changed. -
4 Principles for Improving Health Care Around the World
Global strategy Digital ArticleFirst understand your patients and their community. -
Mapping Frontier Economies
Emerging markets Magazine ArticleWhere to play and how to win -
The State of Globalization in 2019, and What It Means for Strategists
Business and society Digital ArticleExecutives should consider four key ideas. -
Who Is Them?
Global strategy Magazine Article“We” are seated at a negotiating table. “They” are seated across from us. The outcome of these talks will shape America’s future competitiveness and economic well-being. But “us” is not necessarily companies based in the United States. “Them” is not foreign nations. Rather, us is the people—most prominently, the work force—of the United States. And […] -
The Case of the China Diary
Global strategy Magazine ArticleFor almost ten years, Geoff Parker, vice president for international development at Thurmond Textiles, kept a diary on the “China Project.” The following are excerpts. September 18, 1979 New York The meeting finally took place—it was Don and all the other top brass, plus me. The decision: go. Based on my work up to now […] -
How Netflix Expanded to 190 Countries in 7 Years
Global strategy Digital ArticleThe majority of its revenue now comes from outside the U.S. -
Emerging Giants: Building World-Class Companies in Developing Countries
Strategy & Execution Magazine ArticleOver the past 20 years, waves of liberalization have all but washed away protectionist barriers in developing countries. As multinational corporations... -
Don’t Give up On Russia
Global strategy Magazine ArticleIn the midst of hardship, the climate for foreign investment in Russia has never been better. But Westerners should learn from the mistakes of the first wave of joint ventures. -
The New Rules of Globalization
International business Magazine ArticleAs more countries rethink their priorities, multinationals must proceed with caution. -
How Multinationals Should Be Planning for Brexit
Change management Digital ArticleA six-step process. -
Making M&A Fly in China
Government Magazine ArticleThe first wave of foreign direct investment in China, in the 1980s, mostly took the form of joint ventures. A second wave followed in the 1990s in the form of greenfield wholly foreign-owned enterprises (WFOEs). Now a third wave of foreign direct investment—cross-border mergers and acquisitions—is gaining strength. Consider the forces driving this third wave. […]
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Globalization of CEMEX
Strategy & Execution Case Study8.95View Details CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established... -
Marfrig's Quest for Sustainable Beef
Strategy & Execution Case Study8.95View Details Marfrig, one of the world's leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The... -
Airborne Express
Strategy & Execution Case Study8.95View Details In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's... -
Ant Financial (A)
Technology & Operations Case Study8.95View Details Headquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals... -
Lincoln Electric: Venturing Abroad
Strategy & Execution Case Study8.95View Details Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture... -
Lincoln Electric Co.
Leadership & Managing People Case Study8.95View Details Covers the strategy and management practices of the world's largest manufacturer of welding equipment. Discusses the compensation system and company culture,... -
Takeda Pharmaceutical Company Limited (A)
Strategy & Execution Case Study8.95View Details This case follows Christophe Weber, President and CEO of Takeda Pharmaceutical Company Limited, a leading pharmaceutical company headquartered in Tokyo,... -
Vispera: Visual Intelligence for Retail
Technology & Operations Case Study8.95View Details The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company's agenda... -
Amazon.com, 2021
Strategy & Execution Case Study8.95View Details In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion... -
Uber vs. Didi: The Race for China's Ride-hailing Market
Strategy & Execution Case Study8.95View Details As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.... -
Marketing Chateau Margaux
Sales & Marketing Case Study8.95View Details Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux.... -
Unilever's New Global Strategy: Competing through Sustainability
Global Business Case Study8.95View Details In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial... -
Worldreader: Helping Readers Build a Better World
Innovation & Leadership Case Study15.05View Details Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader... -
TikTok in 2020: Super App or Supernova? (Abridged)
Sales & Marketing Case Study8.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
Tesla, Inc.
Management Case Study8.95View Details The case is set in 2023. The protagonist is Elon Musk, CEO and Technoking of Tesla, Inc. The vertically-integrated clean technology company designs, develops,... -
The Weather Company
Strategy & Execution Case Study14.00View Details New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital... -
ZARA: Fast Fashion
Strategy & Execution Case Study8.95View Details Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months... -
The Walt Disney Company
Management Case Study8.95View Details The protagonist of the case is Bob Iger, who has been appointed CEO of Disney for a second term. During Bob Chapek's brief tenure as CEO (2020-22), Disney's... -
Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive
Management Case Study8.95View Details In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as... -
Kent Chemical: Organizing for International Growth
Global Business Case Study8.95View Details In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align...
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Understanding China
Global Business SpotlightThis package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:... -
Global Teams That Work
Global Business Magazine ArticleMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically... -
Global Business Speaks English
Business communication Magazine ArticleWhy you need a language strategy now -
The Strategic Challenges of Decoupling
Global Business SpotlightMost business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden... -
Globalization of CEMEX
Strategy & Execution Case Study8.95View Details CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established... -
Marfrig's Quest for Sustainable Beef
Strategy & Execution Case Study8.95View Details Marfrig, one of the world's leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The... -
When Should Multinationals Move Back into Venezuela?
International business Digital ArticleCompanies should hope for the best and prepare for the worst. -
Airborne Express
Strategy & Execution Case Study8.95View Details In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's... -
Ant Financial (A)
Technology & Operations Case Study8.95View Details Headquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals... -
Lincoln Electric: Venturing Abroad
Strategy & Execution Case Study8.95View Details Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture...