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Who’s Benefiting from MOOCs, and Why
Business education Digital ArticleNew survey data from Coursera. -
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Where Is Tech Going in 2023?
AI and machine learning Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
I Ran 4 Experiments to Break My Social Media Addiction. Here's What Worked.
Leadership & Managing People Digital ArticleTrack and schedule your usage. -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
How to Email Someone You Haven't Talked to in Forever
Communication Digital ArticleYes, it's awkward, but you should still do it. -
Why Social Applications Will Thrive In A Recession
Recessions Digital ArticleJosh Bernoff is a vice president at Forrester Research and the author, with Charlene Li, of the forthcoming book, Groundswell: Winning in a World Transformed by Social Technologies Is a recession coming? Don’t ask me — I’m not an economist, and even the economists don’t really know. But if it’s anything like the last recession, […] -
Why the Wall Street Journal Online Will (Eventually) Go Free
Web-based technologies Digital ArticleIt’s not often that the conventional wisdom in business gets turned on its head not once but twice in a month’s time. But Rupert Murdoch’s recent statements, following News Corps’ acquisition of Dow-Jones, that he intends to keep the Wall Street Journal’s website a subscription service certainly qualifies. Until earlier this year, the pundits of […] -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
The Gamer Disposition
Hiring and recruitment Digital ArticleToday’s multiplayer online games are large, complex, constantly evolving social systems. Their perpetual newness is what makes them enticing to players. Each generation of games begets Browse the entire HBR List.Listen to the podcast.Take the poll. a new generation of participants who develop what we call the gamer disposition. It’s exactly the disposition you should […] -
Don’t Cheer Yet for Microsoft’s Bet on Yahoo
Web-based technologies Digital ArticleOn Friday, Microsoft shocked the technology world with a surprise $44.6 billion offer for Yahoo!. The move amounted to an admission that Microsoft’s largely organic efforts to compete against search king Google were falling short. It is unlikely that snaring Yahoo! will meaningfully improve Microsoft’s long-term forecasts–unless it simultaneously finds a way to improve its […] -
Fix Your Social Media Strategy by Taking It Back to Basics
Sales & Marketing Digital ArticleHere's where to start. -
Do Social Deal Sites Really Work?
Marketing Magazine ArticleA theme park chain considers whether the boost in ticket sales is worth the trouble. -
eBay’s Disappearing Customer Focus
Customer experience Digital ArticleEveryone has less acute hearing as we grow older. Include eBay in this group as well. New eBay chief John Donahoe has recently done several things to decrease his maturing company’s ability to listen to its customers. In doing so, he has put the company on a path toward a more “traditional” e-retailer at the […] -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness.
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PunchTab, Inc.
Innovation & Entrepreneurship Case Study8.95View Details PunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study15.05View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Facebook Faces the Regulators
Global Business Case Study8.95View Details In the fall of 2019, Facebook and its CEO Mark Zuckerberg are facing increased scrutiny on multiple fronts. Regulators from around the globe are threatening... -
Strengthen Your Networks
99.00View Details Your networks have many strengths-but no network is perfect. Find out how you can maximize the effectiveness and value of your networks. -
HBR Guide to Networking
Communication BookHATE THE IDEA OF SCHMOOZING AND GLAD-HANDING TO SUCCEED? Most of us feel that way. But you don't have to be slick and indiscriminate to create and sustain... -
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
Sales & Marketing Case Study5.00View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social... -
The Influence of Social Media on Purchase Decisions in High-Involvement Categories
Sales & Marketing Case Study8.95View Details This note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's... -
Drinkotec: Changing a company, changing a life (A): Daring to change
Management Case Study8.95View Details Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to... -
Instagram Influencer Marketing: Creating a Winning Strategy
Sales & Marketing Case Study8.95View Details On August 9, 2020, Sean Jean De Ville, who had recently joined French fashion and cosmetics giant Satix as digital marketing head of the shampoo products... -
X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B)
Technology & Operations Case Study5.00View Details Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's... -
CashDrop (A)
Innovation & Entrepreneurship Case Study8.95View Details In July 2020, Ruben Flores-Martinez had launched a startup, CashDrop, which provided easy and cheap sales options for small businesses. The COVID-19 pandemic... -
EILEEN FISHER: Repositioning the Brand
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
David's Bridal: Customer Relationship Management in the Digital Age
Sales & Marketing Case Study8.95View Details This case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer... -
Weibo: The Chinese Social Media Business Model
Strategy & Execution Case Study8.95View Details In 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition... -
Improving Repurchase Rates at zulily
Sales & Marketing Case Study15.05View Details In February 2015, zulily co-founder CEO, Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms.... -
Work Smarter with Evernote
9.99View Details Whether you've always wanted to try Evernote or have only dabbled with it in the past, you can take your professional life to the next level by making... -
Managing Online Reviews on TripAdvisor
Sales & Marketing Case Study8.95View Details In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services,... -
Advertising Experiments at RestaurantGrades
Communication Case Study8.95View Details Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated... -
Chinese Online 2018-2020: Turnaround
Organizational Development Case Study8.95View Details Chinese Online (COL) was one of China's largest Chinese-language digital content distributor. Its offerings ranged from literature, audio, TV, film, and...
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Who’s Benefiting from MOOCs, and Why
Business education Digital ArticleNew survey data from Coursera. -
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Where Is Tech Going in 2023?
AI and machine learning Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
Should You Use ChatGPT to Write a Resume?
Technology & Operations AdviceIt depends on the role you're applying to. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
I Ran 4 Experiments to Break My Social Media Addiction. Here's What Worked.
Leadership & Managing People Digital ArticleTrack and schedule your usage. -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments.