The best ad campaigns make a memorable, valuable, and deliverable promise to customers.

Make them challenging—but don’t overdo it.

Businesses make all kinds of mistakes when it comes to recruiting, hiring, benefits, and job design. In fact, many common U.S. HR practices are downright...

What are the bedrock principles underlying your company's mission? This issue's Spotlight package examines how understanding and openly recognizing them...

How to make smart choices when values clash

Named one of "10 Must-Read Career and Leadership Books For 2022" by "Forbes." The ultimate guide to the essentials of strategy and management, from one...

Most people believe that business competition takes place between companies: Boeing vs. Airbus; GM vs. Toyota; and Amazon vs. Google. But the author argues...

The subtle art of making people feel special

Lead change amid constant turbulence and disruption. Get more of the ideas you want, from the authors you trust, with "HBR's 10 Must Reads on Change Management...