The difference between conventional marketing research and innovative new ways to generate insights about customers is aptly summed up by a character in sci-fi master William Gibson’s Pattern Recognition. “I want to make the public aware of something they don’t quite yet know that they know,” he tells heroine Cayce Pollard, a ‘coolhunter’ who scours the world spotting trends for corporate clients. “They’ll move on that. They’ll think they thought of it.”
They’ll move on it.
Marketing on “ROIDs” Part 4: Customer Insights
The difference between conventional marketing research and innovative new ways to generate insights about customers is aptly summed up by a character in sci-fi master William Gibson’s Pattern Recognition. “I want to make the public aware of something they don’t quite yet know that they know,” he tells heroine Cayce Pollard, a ‘coolhunter’ who scours […]
March 29, 2010
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.