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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
How GDPR Will Transform Digital Marketing
Sales & Marketing Digital ArticleExpect increased contextual advertising. -
One Employee Went Freelance. Now Everyone Wants the Same Deal (HBR Case Study and Commentary)
Leadership & Managing People Magazine ArticleBlackbird, a Delhi-based advertising agency, agreed to let a star designer leave to start his own firm and then became his first customer, enlisting his... -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
Riding the Marketing Information Wave
Sales & Marketing Magazine ArticleFaced with the costs of building customer information systems, some managers question whether or not marketing technology can achieve competitive miracles.... -
How Prices, Ad Expenditures, and Profits Are Linked
Sales & Marketing Magazine ArticleCoordination between advertising and price strategies may lead to higher profits. Analyses of data from 227 businesses show the price-advertising relationship.... -
The Mismanagement of Advertising
Marketing Magazine ArticleCompanies are spending more money than ever on advertising. So why are the results so disappointing? -
When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note. -
Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
WPP's CEO on Turning a Portfolio of Companies Into a Growth Machine
Leadership & Managing People Magazine ArticleIn 1985 WPP was a small, publicly traded company, worth about $1.3 million. It manufactured shopping carts and other wire and plastic products. Today... -
Stick to the Core--Or Go for More? (HBR Case Study and Commentary)
Strategy & Execution Magazine ArticleGeorge Caldwell, cofounder of Advaark, a cutting-edge ad agency, was listening hard to his biggest client, John McWilliams, CEO of GlobalBev. McWilliams... -
6 Reasons Marketing Is Moving In-House
Sales & Marketing Digital ArticleTrends like Big Data are chipping away at agencies' appeal. -
Former Skeptics Can Be Your Best Spokespeople
Sales & Marketing Digital ArticleA close look at ad campaigns from Hillary Clinton and Apple. -
The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind
Gender Digital ArticleKevin Roberts just lost his job over opinions many managers share. -
How the Best Brand-Influencer Partnerships Reach Gen Z
Sales & Marketing Digital ArticleFive lessons from companies leaning into the creator economy. -
“Over Time, the Market Will Demand This Information”
Customer experience SpotlightA conversation with Vanguard chairman emeritus Jack Brennan -
And Now, a Word from Our Sponsor (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
How to Acquire Customers on the Web
Marketing Magazine ArticleCustomer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mix. -
And Now, a Word from Our Sponsor (Commentary for HBR Case Study)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due...
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E-Cigarettes: Marketing Versus Public Health
Sales & Marketing Case Study14.00View Details Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower... -
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
How Brands Become Icons: The Principles of Cultural Branding
Sales & Marketing Book38.00View Details Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than... -
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
Sales & Marketing Case Study5.00View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social... -
Daktronics (E): Dividend Policy in 2010
Finance & Accounting Case Study5.00View Details In early March 2010, Bill Ritterath, Chief Financial Officer of Daktronics, Inc., was meeting in his office with Jim Morgan, CEO, and Alered (Al) Kurtenbach,... -
Boston Fights Drugs (B): Converting Research to Action
Sales & Marketing Case Study5.00View Details ... -
V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
A Technical Note on The Impact of The COVID-19 Pandemic on The Fast-Food Industry
Sales & Marketing Case Study8.95View Details The COVID-19 pandemic changed many aspects of consumers' lives and transformed the industries serving them. This note examines the impact of the pandemic... -
Madison Avenue: Digital Media Services (C)
Technology & Operations Case Study5.00View Details By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the... -
MTI: Cash Budgeting in Times of a Sharp Business Downturn
Finance & Accounting Case Study8.95View Details Bill Young, president and CEO of MTI was in Victoria, BC at the time of the terrorist attacks on the World Trade Center on September 11, 2001. Bill knew... -
Daily Crunch: Marketing a Start-up during a Shutdown
Sales & Marketing Case Study8.95View Details Daily Crunch was a sprouted-nut brand that launched in March 2020 during the beginning of a global pandemic. The co-founder and chief executive officer... -
CVS Health: Promoting Drug Adherence
Sales & Marketing Case Study14.00View Details The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy,... -
Tailor Brands: Artificial Intelligence-Driven Branding
Sales & Marketing Case Study8.95View Details Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their... -
Nopane Advertising Strategy
Strategy & Execution Case Study8.95View Details Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment... -
S4Capital: Disrupting The Advertising Industry
Strategy & Execution Case Study8.95View Details Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
Management Case Study5.00View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
V-Cola: Confidential Instructions for Cly Entman Client Services Director, Chikara Advertising
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Amazon.com, 2021
Strategy & Execution Case Study8.95View Details In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion... -
Valuing Snap After the IPO Quiet Period (B)
Finance & Accounting Case Study5.00View Details Analyzes Snap's value and analyst recommendations following the events described in the A case. -
Gupta Media: Performance Marketing in the Digital Age
Sales & Marketing Case Study15.05View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social...
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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
E-Cigarettes: Marketing Versus Public Health
Sales & Marketing Case Study14.00View Details Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower... -
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
How Brands Become Icons: The Principles of Cultural Branding
Sales & Marketing Book38.00View Details Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than... -
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
Sales & Marketing Case Study5.00View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social... -
Daktronics (E): Dividend Policy in 2010
Finance & Accounting Case Study5.00View Details In early March 2010, Bill Ritterath, Chief Financial Officer of Daktronics, Inc., was meeting in his office with Jim Morgan, CEO, and Alered (Al) Kurtenbach,... -
Boston Fights Drugs (B): Converting Research to Action
Sales & Marketing Case Study5.00View Details ... -
How GDPR Will Transform Digital Marketing
Sales & Marketing Digital ArticleExpect increased contextual advertising. -
Innovation Processes
Strategy & Execution Book Chapter8.95View Details Sustaining competitive advantage requires that organizations continually innovate to create new products, services, and processes. Exceptional innovation...