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How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
You've Been Called Out for a Microaggression. What Do You Do?
Leadership & Managing People Digital ArticleFirst, don't make it about you. -
How to Market in a Downturn
Sales & Marketing Magazine ArticleBecause no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say... -
Marketing Malpractice: The Cause and the Cure
Sales & Marketing Magazine ArticleTed Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later,... -
Spend a Day in the Life of Your Customers
Sales & Marketing Magazine ArticleA senior executive's instinctive capacity to empathize with and gain insights from customers is the single most important skill he or she can use to direct... -
The Incumbent's Advantage
Strategy & Execution Magazine ArticleIf you run a big company, you might think it's nearly impossible to grow profits organically. Think again, say MacMillan, of the University of Pennsylvania's... -
Riding the Marketing Information Wave
Sales & Marketing Magazine ArticleFaced with the costs of building customer information systems, some managers question whether or not marketing technology can achieve competitive miracles.... -
What CEOs Still Haven't Said About Race and Policing
Leadership & Managing People Digital ArticleThose who've spoken out have largely focused on values, not reform. -
They Bought In. Now They Want to Bail Out. (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleChief Technology Officer Barry Golding is meeting with Mathews & Co.'s department heads to ask for another round of investment so he can begin implementing... -
How Managers Can Make Casual Networking Events More Inclusive
Leadership & Managing People Digital ArticleWomen of color in particular often aren't invited. -
Obama Won With Minorities. Marketers Should Too
Sales & Marketing Digital ArticleFour steps can help companies win customers in "majority-minority" markets. -
Why Aren't There More Asian Americans in Leadership Positions?
Leadership & Managing People Digital ArticleStereotypes contribute to the problem in two ways. -
Women and Minorities Are Penalized for Promoting Diversity
Organizational Development ResearchAccording to new research. -
Rediscovering Market Segmentation
Sales & Marketing Magazine ArticleIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification... -
Making Personalized Marketing Work
Sales & Marketing Digital ArticleCustomers still struggle to find the products they want. -
They Bought In. Now They Want to Bail Out. (HBR Case Study)
Technology & Operations Magazine ArticleChief Technology Officer Barry Golding is meeting with Mathews & Co.'s department heads to ask for another round of investment so he can begin implementing... -
Finding Middle Ground
Leadership & Managing People Magazine ArticleNew takes on the class divide, from "Bridging the Divide: Working-Class Culture in a Middle-Class Society," by Jack Metzgar; "Fight Like Hell: The Untold... -
Moving Beyond Diversity Toward Racial Equity
Leadership & Managing People Digital ArticleThree actions to take today - and every day. -
How Confidence and Willingness to Change Are Related
Both increase as we get older. -
Even Commodities Have Customers
Sales & Marketing Magazine ArticleWhen Francois Jacques became head of marketing at Lafarge's cement division in late 2001, old-timers told him that there were only two types of customers:...
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Outotec (B): Action Plan
Sales & Marketing Case Study5.00View Details Outotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value... -
Iridium Global Satellite Phone System: Lost in Space?
Sales & Marketing Case Study8.95View Details The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives... -
Sun Quan Education Inc.: How Far Can "We-Go"?
Sales & Marketing Case Study8.95View Details Sun Quan Education Inc. faced a variety of challenges on its path to expanding its customer base and building profitability through the operation of the... -
Artea (C): Potential Discrimination through Algorithmic Targeting
Sales & Marketing Case Study8.95View Details This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible... -
Wahoo Fitness: Segmentation and Data Insights
Management Case Study8.95View Details This field-based case describes Wahoo Fitness's (Wahoo's) data-collection process, focusing especially on the customer survey it used to gain insights... -
The Swatch Group
Sales & Marketing Case Study15.05View Details In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship... -
Planters Nuts
Sales & Marketing Case Study15.05View Details In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years.... -
Cuna Mas: Peru's Early Childhood Program Struggles to Maintain Quality as It Scales Up
Global Business Case Study8.95View Details In 2012, amid much fanfare, Peru's President Ollanta Humala launched an ambitious program on early childhood development called Cuna Más. The program,... -
Fortis Industries, Inc. (B)
Sales & Marketing Case Study5.00View Details Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by... -
Betting on Growth: The Right Pricing Structure for Kalshi
Management Case Study8.95View Details It is September 2021, and Kalshi is a new, Commodity Futures Trading Commission (CFTC)-approved trading platform for event contracts. Kalshi went online... -
Nipissing University Varsity Hockey - If We Build It, Will They Come?
Sales & Marketing Case Study8.95View Details In the summer of 2008, Nipissing University announced their intent to launch a men's varsity hockey team. Since that time, excitement had been mounting... -
Marks & Spencer: The Phoenix Rises--A Multimedia Case Study
Strategy & Execution Tool25.00View Details Enables users to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining.... -
Fortis Industries, Inc. (A)
Sales & Marketing Case Study8.95View Details Fortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on... -
Global Sourcing at Nike
Leadership & Managing People Case Study8.95View Details This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers'... -
Graham's Pharmacy: Traditional Care, Modern Solutions
Sales & Marketing Case Study8.95View Details In 2012, Graham's Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the... -
ANA (A)
Sales & Marketing Case Study8.95View Details All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the... -
EILEEN FISHER: Repositioning the Brand
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
Customization at BMW
Sales & Marketing Case Study8.95View Details The product planning manager for BMW Group Canada (BMW) wondered how to revive the once-promising BMW Individual program. Despite a strong start when... -
Bühler India - Assessing Growth Opportunities
Sales & Marketing Case Study8.95View Details The case focuses on the dilemma faced by Dipak Mane, Bühler's President, South Asia as he pursues opportunities for sustainable growth in India's rapidly... -
Fortis Industries, Inc. (D)
Sales & Marketing Case Study5.00View Details Fortis' packaging division president makes a final decision on the price-flex policy.
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How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
You've Been Called Out for a Microaggression. What Do You Do?
Leadership & Managing People Digital ArticleFirst, don't make it about you. -
How to Market in a Downturn
Sales & Marketing Magazine ArticleBecause no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say... -
Evaluation, Trial, and Closing
Management Digital ArticleMarketing and sales are essential aspects of any business; marketing manages the customer experience, while sales focuses on the customer relationship.... -
Installation and Support
Management Digital ArticleMarketing and sales are essential aspects of any business; marketing manages the customer experience, while sales focuses on the customer relationship.... -
Post-Sale Strategic Account Management
Management Digital ArticleMarketing and sales are essential aspects of any business; marketing manages the customer experience, while sales focuses on the customer relationship.... -
Outotec (B): Action Plan
Sales & Marketing Case Study5.00View Details Outotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value... -
Iridium Global Satellite Phone System: Lost in Space?
Sales & Marketing Case Study8.95View Details The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives... -
Eco7: Launching a New Motor Oil, Student Spreadsheet
Sales & Marketing Digital ArticleStudent spreadsheet for case 916507. -
Sun Quan Education Inc.: How Far Can "We-Go"?
Sales & Marketing Case Study8.95View Details Sun Quan Education Inc. faced a variety of challenges on its path to expanding its customer base and building profitability through the operation of the...