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Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
In Big Companies, Lean Is Only One Piece of the Puzzle
Entrepreneurship Digital ArticleAt mature companies, it’s tougher to turn on a dime. -
What Is Strategy? It's a Lot Simpler Than You Think
Management VideoTo many people, strategy is a total mystery. But it's really not complicated, says Harvard Business School's Felix Oberholzer-Gee, author of "Better,... -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation & Leadership Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
The Limits of the Lean Startup Method
Business models Digital ArticleToo much testing can backfire. -
Lean Strategy
Entrepreneurship Magazine ArticleStart-ups need both agility and direction. -
Lean Doesn’t Always Create the Best Products
Design thinking Digital ArticleEmpathetic design takes more time but delivers better results. -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money. -
What the Lean Startup Method Gets Right and Wrong
Entrepreneurs and founders Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
Innovation & Leadership Digital ArticleAnd it's changing the way they do science. -
"Lean In" Messages and the Illusion of Control
Leadership & Managing People ResearchResearchers found a downside to messages of empowerment. -
Getting Physicians to Buy in to Lean Health Care
Change management Digital ArticleEditor’s note: For more on the future of health care visit the HBR Insight Center on Health Care Innovations. In the April issue of HBR, Tom Lee describes the story of Gary Kaplan applying lean methodologies he learned from Boeing executives to improve performance at Seattle’s Virginia Mason Health Center. As much as health care […] -
A Lean Startup Approach to International Development
Innovation & Leadership Digital ArticleLarge-scale planning isn't the answer. -
Looking to Join the Lean Start-up Movement?
Innovation & Leadership Digital ArticleThree pointers for using the theory in practice. -
Four Lean Advertising Campaigns That Went Viral
Sales & Marketing Digital ArticleInexpensive videos can sell products, but you've got to know what works (and what doesn't). -
To Make Lean Startups Work, You Need a Balanced Team
Entrepreneurship ResearchResearchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects. -
The Barriers Big Companies Face When They Try to Act Like Lean Startups
Strategy & Execution ResearchAccording to a survey of executives. -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping. -
Lean Knowledge Work
Operations and supply chain management Magazine ArticleThe “Toyota” principles can also be effective in operations involving judgment and expertise
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Academic Entrepreneurship: Navigating Commercialization Challenges
Innovation & Entrepreneurship Case Study8.95View Details In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose... -
A Scientific Approach to Creating a New Business: MiMoto
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Continuous Design Using Hypothesis-Driven Development
Management Case Study8.95View Details This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design... -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study6.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
Meesho (B): Technology Enablement of Small Retailers
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Essent: From a State-Owned Utility to a Commercial Company
Technology & Operations Case Study8.95View Details Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent's... -
Product-Market Alignment
Technology & Operations Case Study8.95View Details The ability to achieve product-market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult... -
The Start of the Start: Entrepreneurial Opportunity Identification and Evaluation
Management Case Study8.95View Details Twelve entrepreneurs were interviewed to understand the most effective paths that founders can take to identify and evaluate promising opportunities.... -
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed
35.00View Details Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix.... -
EcoMatcher: Beyond the Triple Bottom Line
Management Case Study8.95View Details This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting... -
A Brief Note on Hoshin Kanri: Strategy Deployment
Technology & Operations Case Study8.95View Details Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing... -
Meesho (A): Exploring Hyperlocal Fashion
Innovation & Entrepreneurship Case Study8.95View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study8.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing... -
SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study
Innovation & Entrepreneurship Case Study8.95View Details This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse... -
A Brief Guide to A3
Technology & Operations Case Study8.95View Details This brief note provides a description of the A3 communication tool using classic problem-solving methodology associated with the Toyota Production System.... -
Re:Build Manufacturing-Reimagining the Conglomerate
Management Case Study8.95View Details In October 2021, Miles Arnone, CEO of Re:Build Manufacturing (Re:Build), was thinking about Re:Build's next acquisition. Arnone contemplated the pros... -
Meesho (C): Empowering India's Women Entrepreneurs
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
EcoMatcher: Daring to Make a Difference
Management Case Study8.95View Details This case tells the story of Bas Fransen, who evolved from a senior executive at Fortune Global 500 companies to founder of EcoMatcher - a socially responsible... -
Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Innovation & Entrepreneurship Case Study8.95View Details The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created...
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Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
In Big Companies, Lean Is Only One Piece of the Puzzle
Entrepreneurship Digital ArticleAt mature companies, it’s tougher to turn on a dime. -
Academic Entrepreneurship: Navigating Commercialization Challenges
Innovation & Entrepreneurship Case Study8.95View Details In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose... -
Meesho, Teaching Note
Innovation & Entrepreneurship Digital ArticleTeaching note for case IMB907, IMB909, and IMB911. -
What Is Strategy? It's a Lot Simpler Than You Think
Management VideoTo many people, strategy is a total mystery. But it's really not complicated, says Harvard Business School's Felix Oberholzer-Gee, author of "Better,... -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation & Leadership Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
A Scientific Approach to Creating a New Business: MiMoto
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
EcoMatcher: Beyond the Triple Bottom Line, Teaching Note
Management Digital ArticleTeaching Note for Case ST124 -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to...