Reprint: R0309A
It was five minutes before show time, and only 15 people had wandered into the conference room to hear Lancaster-Webb CEO Will Somerset introduce the company’s latest line of surgical gloves. More important, sales prospect Samuel Taylor, medical director of the Houston Clinic, had failed to show.
Will walked out of the ballroom to steady his nerves and noticed a spillover crowd down the hall. He made a “What’s up?” gesture to Judy Chen, Lancaster-Webb’s communications chief. She came over to him.
“It’s Glove Girl. You know, the blogger,” Judy said, as if this explained anything. “I think she may have stolen your crowd.”
“Who is she?” Will asked.
Glove Girl was a factory worker at Lancaster-Webb whose always outspoken, often informative postings on her Web log had developed quite a following. Will was new to the world of blogging, but he quickly learned about its power in a briefing with his staff. After Glove Girl had raved about Lancaster-Webb’s older SteriTouch disposable gloves, orders had surged. More recently, though, Glove Girl had questioned the Houston Clinic’s business practices, posting damaging information at her site about its rate of cesarean deliveries—to Sam Taylor’s consternation.
This fictional case study considers the question of whether a highly credible, but sometimes inaccurate and often indiscreet, on-line diarist is more of a liability than an asset to her employer. What, if anything, should Will Somerset do about Glove Girl? Four commentators—David Weinberger, author of Small Pieces Loosely Joined; Pamela Samuelson, a professor of law and information management at the University of California, Berkeley; Ray Ozzie, CEO and chairman of Groove Networks; and Erin Motameni, vice president of human resources at EMC—offer expert advice.
